Life is hectic this time of year. The hustle and bustle, the holiday shuffle. As you do your shopping, run your errands and spread Christmas cheer ask yourself this…Who am I doing business with?
It’s a simple question, a powerful question, but unfortunately, it’s a question that just isn’t asked anymore. Business used to be about people and relationships. Now, it’s about price, convenience, the most bang for the buck. While that isn’t all bad, what’s trouble some is the lack of loyalty and personal relationship. Think of the thriving small community, where everyone know’s the baker, the tailor, the insurance agent. There’s a hardware store, the great family restaurant, maybe even an art gallery or two. Regardless of store front, there are great people, entreprenual spirits to share life with. People to grow relationships and share the wealth of life’s great journey. As I sit and listen to Sinatra serenade, I think back to simpler times. A time where belief in God and country was strong. The president was a hero, and America was the land of hope and prosperity. You did business with who you knew. You supported people you loved and liked, and you referred business because you wanted great success for the folks that provide a service to you.
Sadly that has drifted away, now we’re simply customers. The inevitable consumer. The impressionable and the sellable. It isn’t about what people need, what they deserve. Now it’s not about service and loyalty and needs based analysis. It’s about the bottom line. Money. Money makes the world go ’round.
Well, what happened to people making the world go’round?
So, as I listen to My Way, and daydream about years passed, I send another challenge your way. Get to know, and support your local business owners. Learn about what they do. Find out their passion and vision, and ask why it is they do what they do. A good small business owner will give the shirt of his back. You give the your business and in return you get an unrelenting drive to take care of one critically important thing. Your needs! You think that some corporate CEO on his yacht is thinking about how to take care of your individual needs?…not so much. Go meet a business owner, and see that smile, and you’ll get dedicated service you’ll never find from the big guys. Happy Holidays!